Background.
I started in equity sales at Numis, then spent four years at Equinor doing strategy and transformational M&A analysis for the executive team and board. In 2015 I joined Uber as a city launcher opening new markets across the UK and Ireland. I launched Merseyside and grew it from nothing to 30,000 trips a week, ran two teams with millions in P&L, and built a centralised marketplace team.
In 2017 Transport for London refused to renew Uber’s licence. I built the UK Safety team from scratch as its general manager in the months that followed, rebuilding relationships with TfL and the Metropolitan Police, working with MPs, NGOs and public officials, and helping win back the licence that kept 80,000 registered drivers in work. I then joined the UK and Ireland leadership team as a general manager, leading rider operations and product with an eight-person senior team. We delivered the first rider product strategy, new product lines including electric vehicles, rentals and in-app transit ticketing, and the Covid response for the whole business.
I left in 2021 and, after a sabbatical, wanted to help growing companies build high-performing teams, like the ones I worked in at Uber. I became COO and then CEO of Gyre, an 18-person psychology and AI company that coaches leaders and teams, where I raised funding, set up analytics and a product process and moved the go-to-market from direct sales to partners. In 2024 I co-founded Koyo Healthtech, an AI primary care platform in Nigeria, raising £750k with the CEO and taking it through regulatory approval to more than 9,000 users.
From late 2023 to May 2026 I worked with Gateway 21, an FCA-authorised AI RegTech firm serving crypto exchanges, as a contract product and operations consultant. I set up the operating model from scratch, hired and led the product and engineering team, and owned the compliance product. Over that time revenue grew from zero to more than £3m, at a pre-tax profit margin of 56%.
Alongside that I have built products for founders. For a breathwork brand I built the prototype on my own, then directed an engineering team to turn it into a native app, which is now going into enterprise trials. I have also built two products of my own, including Tenderfly, which reads building-services tender documents and produces priced proposals.